Some of the most important trends in recent years, is in the area of shelf life of content. While video-on-demand content continues to explore in the industry, and enabling access to anything your heart desires…. there are some things that are still regarded as the highest premium content around. Sports and LIVE event content has a short shelf life, but also can be monetized in totally different means. This content is sought out by consumers in many different ways, as the premium teir of consumption. This difficult fact is in how this content is delivered to the consumer in the time frame expected by their buying habits.
Reach every Fan
The World Cup this year saw new heights in content consumption, but the most interesting point was WHAT was also being consumed.
While there are many comparisons between past events, and the numbers…. what one has to note, is that there was not only a ‘single program stream’ of the matches being made available. The VoD libraries of timely content were massive, multiple video feeds for every match we served up LIVE to fans, and Multicam was the big explosion in content volume…allowing millions of worldwide fans to access their OWN Personal Video Replays.
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Personalized Replays
While in-venue offerings are allowing fans to engage their own personal replays in games.
“[Fans are] able to choose what replays they want to see and pick their own camera angles” says Kelly Mosier
User Generated Content
The other interesting parallels to the way in which a consumer is engaged into this content is in the area of participation. More and more events are embedding technology to allow fans to upload and insert their content into the event…thus extending the participation well outside the boundaries of a typical production. VH-1 was a great example of this, in which User-Generated-Content became the thread of perspective to the style of event.
Video Content Production, Products and Design Thinking 
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