I sit here on a plane on a rainy night in Rio de Janiero, bound to Sao Paulo to find my hotel bed to get some sleep…
While the day was productive, I was yet again reminded about a topic that is often times lost on many vendors… Uptime.
Misunderstand the SLA
The role of SLA and service revenue many times overlooks the elephant in the room. The vendors searching revenue overlook the role of creating solutions that work, and provide the value underscoring a live production facility. A great security blanket provides comfort, a warm and fuzzy feeling that you can rest well and stay safe. Security blankets are NOT designed to continually administer a sedative to the restless member and make IP for a a poor lifestyle that a person leads.
We hold these truths to be self-evident
While no vendors strive to make garbage, there are still a wide array of companies doing business under the guise of embellishment. They overpromote a solution, or push a unscrupulous sales team to sell shelf stock of old products to make up for poor product t management. With the ubiquitous nature of access to products from a Google search and the ability to make almost anything seem better than it is … We find more solutions arriving I to the hands of a live production that simply don’t hold the water that poured from the jugs of snake oil labelled barrels. We need to re-establish the bounds of truth in advertising and proving solutions for the market.
To have and to hold, in good times and in bad, until …
Markets are shifting, and busineses are faced with pressure today that makes everyone look for the almighty cheaper solution. This pressure adds to the undermining of the long term goals in mind, stability and success. It is unfortunate to think about the number of facilities in which the cheaper solution was elected by the all knowing change agent, or consultant out to make a spiff. We need to consider efficient solutions that reduce the overall costs of on going support, and that provide a marriage of technology and operations to create a happy couple for years to come. We need to look beyond honeymoon phase of a novelty interface and ensure that investment choices provide a sustainable relationship to a household that will grow and evolve by the nature of changing times beyond the foreseeable horizon.
Let’s drop a waypoint for our journey
We are creating media production systems to provide a vehicle for our journey. The path will not be the same as we first imagined it, and the turbulence along the way does not have to make the journey poor. But to survive on the road with the right foundations, it will not work to compromise on the used car lot, and then buy more insurance…. We need the part of our journey under our feet that provides the comfort, the stability, and should become the transparent element of our journey that we never want to even think about.
Let’s get back to the world of great products that WORK, and allow the engineering staff to show the production team that there are no emergencies right now, because they made the right choices before installing.
Video Content Production, Products and Design Thinking 