Category: Innovation in Practice
A practitioner’s view of emerging technology in media production — what’s real, what’s hype, and what earns a permanent place in the workflow.
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What’s Actually Earning Its Keep
Enough hype — here’s my honest scorecard of where AI is delivering real value in media operations right now, and where it isn’t yet. The pattern: it wins at volume tasks where a human checks the output, and struggles wherever context, stakes, and judgment are…
James Stellpflug 