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James Stellpflug

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media-industry

Industry Direction  ·  Innovation in Practice  ·  Career & Leadership

  • The Upfront Is Dying, and Your Portfolio Plan Is Next
    Industry Direction

    The Upfront Is Dying, and Your Portfolio Plan Is Next

    The broadcast upfront locked a year of ad inventory against a forecast that hadn’t happened yet — and streaming killed it. Annual portfolio planning…

    2026-09-04
  • Is It a Real IP Facility? Wrong Question.
    Industry Direction

    Is It a Real IP Facility? Wrong Question.

    An engineer told me his overhauled plant “isn’t a real IP facility.” He was measuring it against a purity that doesn’t exist — and…

    2026-08-06
  • Industry Direction

    Live is the Moat

    Twelve years ago I asked how critical LIVE is to your content. The last twelve years didn’t just prove the point — they raised…

    2026-08-03
  • Why I’m Writing
    Career & Leadership

    Why I’m Writing

    This site has been a quiet place. That’s about to change — three threads on where our industry is heading, AI in media workflows,…

    2026-07-27
  • UX: Not Just Pretty Pixels – Driving Real Business Outcomes
    Industry Direction

    UX: Not Just Pretty Pixels – Driving Real Business Outcomes

    User experience isn’t just about visually appealing interfaces — it’s about understanding users deeply enough to design products that are effective, efficient, and genuinely…

    2025-03-06
  • We’re On-The-Air… We don’t have time to worry about your gear!
    Industry Direction

    We’re On-The-Air… We don’t have time to worry about your gear!

    Live production doesn’t pause for a vendor’s excuses. A look at why reliability, not features or price, is what actually earns trust when the…

    2019-04-24
  • How critical is LIVE to your content
    Industry Direction

    How critical is LIVE to your content

    A 2014 look at why live content was already pulling ahead — World Cup streaming numbers, personalized replays, and user-generated content — the argument…

    2014-12-25
  • Fan Experience starts like this at Barclays Center
    Industry Direction

    Fan Experience starts like this at Barclays Center

    A quick look at what shapes the modern in-venue fan experience at Barclays Center.

    2014-12-25
James Stellpflug

James Stellpflug

Live production technology, media workflows, and lessons from 35+ years keeping it on the air

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